Most CPG advertisers believe artificial intelligence will enhance targeting and ad relevance, while also helping to analyze in-store insights, per a Cooler Screens Study.
The Lowe's Style Studio is a virtual home improvement app that uses spatial computing technology and preset styles curated by Lowe's to help customers visualize and design their kitchen using the 3D headset.
Recent retail news includes Sam's Club adding innovations to improve customer experiences, and 7-Eleven launching a sweepstakes for loyalty program members.
The deal will bring Vauxhall Motors branding and advertising to the British grocery chain’s electric vehicle (EV) charging stations as well as other Tesco channels.
Goose Media Network enables brand partners to engage shoppers through customizable ads and campaigns across Wawa’s website and app as well as video at the pump.
Attending Shoptalk? Join P2PI for a free evening of networking, drinks and light bites on Monday, March 18, at The Cosmopolitan in Las Vegas, after a day of learning.
Revlon has collaborated with Redecor to introduce shades from its lipstick collections to the design simulation game for players to decorate their virtual spaces.
The purchase of the TV manufacturer and its advertising business would enable Walmart advertisers to connect with and serve shoppers in new ways, including TV and in-home entertainment and media experiences.
The regional grocer's retailer media network has partnered with Stingray to launch contextual, audio-enabled advertising tactics across 194 stores across.
