Data & Analytics

In June, Walmart launched an advanced second-price auction and a new campaign optimization tool called Item Recommendations.

Agreement to combine global market information services firms NielsenIQ and GfK is expected to close later this year or in early 2023.

Canopy is promoting the expansion of its cannabis-infused beverage portfolio with a new campaign aimed at driving brand awareness and in-store sales.

The acquisition of Memomi enables Walmart to continue to offer virtual optical try-on capabilities and contact-free digital measurements.

The agreement will launch with KPM feeding its SKU-level store inventory data daily to Omnicom's open operating system.

The regional retailer has partnered with Grocery TV, adding 2,600 point-of-sale displays to its digital out-of-home network.

Walmart has introduced AR features on its mobile app to enhance how shoppers view key product information in stores, and view furniture and decor in their own spaces.

Join us for a quick-hitting trends presentation on grocery retail, followed by an interactive discussion with special guests from leading grocers who are innovating across the path to purchase. We explore evolving tactics for engaging with shoppers in-store; how BOPIS and curbside are affecting the shopper journey and new areas of opportunity; e-commerce and delivery strategies; experiments with social commerce/shoppable media, and much more.

Consumer buying and drinking preferences have evolved, which is largely due to e-commerce. The barrier to entry for new alcohol brands to infiltrate the industry is lower than ever: traditional BevAlc brands are producing more products to cater to new consumer preferences and even other CPG brands are entering the alcohol category with "spiked" and "hard" twists to their non-alcoholic beverages. In an industry where preferences, tastes and shopping habits continue to evolve, agility is a must for brands. During this webinar, sponsor partner Aki kicks things off to explore how the BevAlc category has evolved and why brands need to rethink the role of data. Then we dive into a panel discussion with leading BevAlc brands to learn how the new rules of engagement have altered their marketing strategies and how they’ve evolved to keep up with their consumers’ developing preferences.