Customer Relationship Management (CRM)

The Path to Purchase Institute fielded a study of more than 1,200 U.K. shoppers to understand how retail media touches and is received by shoppers along the path to purchase. 

The $1.37 billion deal will more than double the size of Ahold Delhaize’s Romanian footprint, which currently consists of 969 Mega Image stores.

Majority of consumers would find it helpful if retailer/brand websites provided an AI-powered coach to guide users in leaving high-quality reviews.

The HepsiAd overhaul was part of the company's strategy to extend its services beyond Hepsiburada's platform and offer its commercial and technological capabilities to other retailers.

KPM is the first retailer media network to measure digital supply chain carbon impact associated with its offsite media campaigns through Scope3.

Leaders from Uber’s Drizly and VMLY&R Commerce will share how the on-demand alcohol delivery platform is thinking about shoppers being “in market” versus “in basket" — and how it's collaborating creatively with brands.

This year's virtual event will bring together retail and marketplace leaders, brand innovators and inspirational groundbreakers to explore what the future of the industry.

Advice for brand marketers on incorporating artificial intelligence with omnichannel marketing.

Vizit's Jehan Hamedi writes that the recent survey from P2PI and Vizit backs up what he's hearing in conversations with agency and consumer brand leaders: Professionals have high hopes for AI’s potential.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.