Cosmetics

Cosmetic Company: Biotherm/Cosmair Inc., New York
Products: Biotherm Skin Care product line
Objective: To create a product presence in selected upscale department stores.
Distribution: Department stores
Introduction: April 1997
P-O-P Company: Mark Bric Display Corp., Hopewell, Va.
Construction/Materials: Mark Bric's Flexiframe frame and display system; PVC frames and metal connectors; four-color graphics

Cosmetic Company: Various cosmetics marketers
Products: Beauty products including makeup and perfumes
Objective: To increase cosmetic sales with convenient, time-saving shopping opportunities for better cosmetics in a non-traditional distribution channel by creating a cost-efficient modular display and fixturing program to ensure consistent retail presentations.
Distribution: CVS Drugstores nationwide
Introduction: April 1997
P-O-P Company: Millrock Inc., Sanford, Maine

Client: Procter & Gamble Co., Cincinnati
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: Using the "Iced Creams" theme, a display was created to simulate three ice cream flavors or shade areas. Custom color matching was used to define the three flavors. The ice cream tops are held together by a base that simulates the texture and color of a regular ice cream cone. The new shades are showcased on their individual ice cream tops. Of all the displays produced, 100 percent were distributed throughout drugstores nationally.

Client: Procter & Gamble Co., Cincinnati
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: An eye-catching display was created using the theme of three bundled Marathon lipsticks. The display reproduces the black and gold packaging of the Marathon Lipcolor, at 14 times its size. A strong tie-in between the header card and display was achieved using a continuing graphic of the Marathon packaging. The top portion can be used alone as a countertop unit or with the base barrels for a freestanding unit.

Client: Lancome Inc., New York
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: The display had to highlight the new "Primordiale Nuit" cream as well as promote the existing product line. To build on the previous tester's character, a three-dimensional circular theme was adapted for the new display. There was 100 percent placement throughout the country of all units produced.

A countertop display for fetish includes a cologne tester and sample packets of the fragrance.
   This clear plastic, cylindrical package showcases the fetish vial with clip and stand.

Client: Estee Lauder Inc., New York
P-O-P Company: Consumer Promotions International, Mount Vernon, N.Y.
Division: Permanent, Men's and Women's Colognes, Fragrances, Eau de Toilette