Cosmetics

Client: Cosmair Inc.
Producer: P.O.P. Displays Inc.
Category: Injection-molded Plastics: Floorstand

Product: Caboodles teenage cosmetic cases
Number of displays: 1,000-plus
P-O-P company: Shelton Leigh Palmer & Company, New York
Distribution: Mass merchandisers
Introduction: August 1991
Duration: Promotional
Construction: Hang tags, point-of-purchase videos of tie-in TV commercial, counter cards with contest take-one slips
Caboodles display is the only place to enter the accompanying sweepstakes.

Type: Floorstand
Printing Process: Direct print
Coating: Varnish
Number Printed: 1,000
Cost: $40-plus
Release: August 1991
Client: Revlon
Product: Revlon Nail Enamel
Producer: Henschel-Steinau, Englewood, N.J.
Comments: Silk-screened solid bleached sulfate, corrugated oil printing and a five-color header.

Product: Noxell Salon Solutions
Number of displays: 16,000
P-O-P company: Advertising Display Co.
Distribution: Drug stores, mass merchandisers, groceries
Introduction: February 1991
Duration: Three months
Construction: Injection-molded black mobile high-gloss plastic, with litho mounting, hot stamped with mylar strips and pressure-sensitive labels.
Interactive Cover Girl display lists fingernail problems and solutions.