Cosmetics

Client: Iman Cosmetics/Johnson Products, New York
P-O-P Company: Shannen Promotions Inc., New York
Division: Permanent, Testers
Size of Run: 750
Objective: To promote the 1998 Spring Cosmetics line by allowing consumers to view and test all products. The tester holds several shades of lipstick, lip liners, eye pencils and eye shadows and is highlighted by the four-color graphic visual.

Client: Lancome Inc., New York
P-O-P Company: Shannen Promotions Inc., New York
Division: Temporary, Multiple Product Line Merchandisers
Size of Run: 4,290 sets of two banners
Objective: To promote the entire Lancome Cosmetic line by enticing consumers with a free gift with any purchase. The gift includes samples of both Lancome's new and established products, allowing consumers to try new items.

Client: Elizabeth Arden Co., New York
P-O-P Company: Consumer Promotions International, Mount Vernon, N.Y.
Division: Permanent, Testers
Size of Run: 6,000

Cosmetic Company: Lancome Inc., New York
Product: Vitabolic Deep Radiance Booster
Objective: To communicate the message of the product, radiance and Vitamin C, with a visually appealing display.
Distribution: Department stores
Introduction: December 1997
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.
Construction/Materials: Injection-molded N.A.S. and extruded aluminum

Client: Procter & Gamble Co., Cincinnati
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: Using the "Iced Creams" theme, a display was created to simulate three ice cream flavors or shade areas. Custom color matching was used to define the three flavors. The ice cream tops are held together by a base that simulates the texture and color of a regular ice cream cone. The new shades are showcased on their individual ice cream tops. Of all the displays produced, 100 percent were distributed throughout drugstores nationally.

Client: Procter & Gamble Co., Cincinnati
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: An eye-catching display was created using the theme of three bundled Marathon lipsticks. The display reproduces the black and gold packaging of the Marathon Lipcolor, at 14 times its size. A strong tie-in between the header card and display was achieved using a continuing graphic of the Marathon packaging. The top portion can be used alone as a countertop unit or with the base barrels for a freestanding unit.

Client: Lancome Inc., New York
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: The display had to highlight the new "Primordiale Nuit" cream as well as promote the existing product line. To build on the previous tester's character, a three-dimensional circular theme was adapted for the new display. There was 100 percent placement throughout the country of all units produced.

A countertop display for fetish includes a cologne tester and sample packets of the fragrance.
   This clear plastic, cylindrical package showcases the fetish vial with clip and stand.