Cosmetics

Client: Coty, New York
Products Promoted: Face powders
Marketing Strategy. The client wanted a display that would revive a powder product that has been around for decades and get consumers interested in buying it.
Introduction: August 1999
Number of Displays: 1,000
Distribution: Wal-Mart and Walgreens
Construction/Materials: Vacuum-formed, SBS board, litho laminated
P-O-P Company: Advertising Display Co., Lyndhurst, N.J.

Client: Beautycology Inc., New York
Product Promoted: Candy Kisses
Marketing Strategy: To create an eye-catching prepacked counter display that promotes an added value to the customer and that builds a presence within the cosmetic category of drugstores for this brand.
Introduction: July 2000
Number of Displays: 7,500
Distribution: Drugstores
Construction/Materials: Vacuum-formed tray and SBS riser
P-O-P Company: Triangle Display Group, Philadelphia

Client: Revlon Inc., New York
Products Promoted: Various Almay products
Marketing Strategy: To create a unit for an endcap in Wal-Mart that can accommodate various products in the Almay line, including mascara, lipcolor, lipshine and nail polishes.
Introduction: August 1999
Number of Displays: 1,000
Distribution: Wal-Mart stores
Construction/Materials: 200-pound E-flute and B-flute corrugate that is litho-mounted; vacuum-formed trays
P-O-P Company: Advertising Display Co., Lyndhurst, N.J.

Client: Neutrogena Cosmetics, Los Angeles
Products Promoted: Various Neutrogena cosmetics
Marketing Strategy: The client wanted to create an easy-to-assemble floorstand that would reinforce the brand image of Neutrogena Cosmetics and educate the consumer about the benefits of the product line.
Introduction: April 2000
Number of Displays: 1,100
Distribution: Wal-Mart stores nationwide
Construction/Materials: Corrugated styrene and litho
P-O-P Company: Display Systems Inc., Maspeth, N.Y.

Client: Beiersdorf Inc., Wilton, Conn.
Product Promoted: Q-10 Nivea/Visage
Marketing Strategy: The Q-10 wrinkle reduction power wing/floorstand was created to provide the retailer with an upscale display for a high-end product line.
Introduction: May 2000
Number of Displays: 4,000
Distribution: Department stores and drugstores
Construction/Materials: B-flute litho laminated
P-O-P Company: Triangle Display Group, Philadelphia

Client: Boston Pacific, Suffern, N.Y.
Products Promoted: Private label cosmetics
Marketing Strategy: This display was created to display the cosmetic line in clothing stores in an attractive way. The client wanted to display as much inventory as possible.
Introduction: January 2000
Number of Displays: 400-600
Distribution: Specialty stores
Construction/Materials: Acrylic and PVC
P-O-P Company: Azar Displays, Nanuet, N.Y.

Client: Revlon Inc., New York
Product Promoted: EveryLash mascara
Marketing Strategy: This unit was designed to organize five different shades in rows that would be orderly and visible. The client wanted a gravity-feed unit that could be placed in a 3-foot-wide endcap at Wal-Mart. Three modules were supplied to cover the endcap and maximize sales.
Introduction: October 1999
Number of Displays: 2,700
Distribution: Wal-Mart stores

Client: Shiseido Cosmetics (America), New York
Products Promoted: Assorted Shiseido products
Marketing Strategy: This glorifier is used to promote new product introductions and core bonus programs.
Introduction: June 2000
Number of Displays: 1,844
Distribution: Department stores
Construction/Materials: Acrylic
P-O-P Company: IDMD Design & Mfg., Toronto

Global launch offers hands-on trial in store-within-a-store format