Cosmetics

Client: Maybelline Inc., New York
Products Promoted: Lip polish
Comments: The product cartridge on this display can be rotated upside down to begin "lava-lamp" movement of the colorful flavoring suspended in the clear lip gloss of the product. Although the tray is designed to keep product from falling out, the lip gloss is still easily removed.
Introduction: October 2000
Size of Run: 12,000
Construction/Materials: Lithography, chip board supports, vacuum-formed and fabricated PETG cartridge, hot-stamped scent names

Client: Estee Lauder Companies, New York
Products Promoted: Prescriptives Colorclicks
Comments: An update of an existing modular aluminum base, this display was designed to showcase new color products in the Colorclicks line.
Introduction: June 2001
Size of Run: 1,000
Construction/Materials: Vacuum-formed translucent styrene, clear acrylic, three-tiered spinner
P-O-P Company: Array Marketing Group, Los Angeles, IDMD Design & Manufacturing Division

Product: Oxygen women's fragrance
Number of display: 6,000
P-O-P company: Riccarr Displays Inc., Pine Brook, N.J.
Distribution: Department stores
Introduction: March 2001
Duration: Permanent
Construction: Corrugate, foil board, E-flute, two-color process graphics
Display set-up: Retail staff
This 42-inch-high, portable glorifier for L'Oreal's Oxygene fragrance collapses for easy moving and storage, offering retailers an alternative for merchandising.

Client: Estee Lauder, New York
Producer: Array Marketing Group, IDMD Design and Manufacturing Division, Toronto
Comments: Exclusive to Nordstrom department stores, this display showcased the entire "If The Shoe Fits" compact collection. The entry is consistent with Estee Lauder's overall look on the cosmetic counter.

Client: Procter & Gamble, Cincinnati
Producer: Alliance, a Rock-Tenn Co., Hunt Valley, Md.
Comments: Designed to introduce the new Complete Radiance foundation via strong in-store marketing, this display features a six-color litho header and injection-molded product trays, base and header.