Black Radiance Lip and Nail
Product: Black Radiance lip and nail colors
Number of displays: 15,000 (5,000 each of three)
P-O-P company: Bannon Group Inc., New York
Distribution: Mass merchants and drugstores
Introduction: September 1996
Duration: Promotional
Construction: Vacuum-formed, high-impact styrene; four-color riser
Three new countertop displays for Black Radiance Attitude and Black Radiance Shimmer lip and nail colors create a secondary location to reinforce rack positioning of Black Radiance products already in-line in cosmetics departments.