Cosmetics

Client: Estee Lauder Companies, New York
Products Promoted: False eyelashes
Comments: Creative use of inexpensive materials used in this display produced the look of a permanent countertop display at the cost of a temporary display.
Introduction: May 2001
Size of Run: 900
Construction/Materials: Die-cut E-flute corrugated, wire-cut EPS foam, thermoformed high-impact styrene, litho printing with gloss UV laquered SBS wraps
P-O-P Company: Triangle Display Group, Philadelphia

Client: Estee Lauder Companies, New York
Products Promoted: Foundation
Comments: This countertop display enables customers to test new and existing Prescriptives foundation products.
Introduction: June 1999
Size of Run: 1,440
Construction/Materials: Anodized aluminum, clear acrylic, injection-molded trays
P-O-P Company: Array Marketing Group, Los Angeles, IDMD Design & Manufacturing Division

Client: Zia Natural Skincare, San Francisco
Products Promoted: Cosmetics
Comments: This durable wood display was designed to make a bold introduction for the national product launch.
Introduction: July 2001
Size of Run: 250
Construction/Materials: Finished Baltic birch veneer on MDF core
P-O-P Company: Vintage Wood, Sebastopol, Calif.

Client: La Prairie Inc., New York
Products Promoted: Cosmetics line
Comments: Designed to both test and glorify the product, this countertop display features seven modular components and 10 removable drawers and caddies.
Introduction: August 2000
Size of Run: 400
Construction/Materials: Acid-etched, powder-coated metal, laser-cut mirror and PETG, injection-molded parts
P-O-P Company: Nikles Design Corp., Baldwin, N.Y.

A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail.

Client: Coty Inc., New York
Product Promoted: American Original fragrance
Comments: Modular design, efficient use of tooling and injection-molded parts enabled cost-effective production of these countertop units designed to launch Coty's American Original fragrance by Stetson.
Introduction: December 2000
Size of Run: 9,140
Construction/Materials: Injection-molded styrene, brushed aluminum decorative trim
P-O-P Company: Mechtronics, White Plains, N.Y.

Product: Oxygen women's fragrance
Number of display: 6,000
P-O-P company: Riccarr Displays Inc., Pine Brook, N.J.
Distribution: Department stores
Introduction: March 2001
Duration: Permanent
Construction: Corrugate, foil board, E-flute, two-color process graphics
Display set-up: Retail staff
This 42-inch-high, portable glorifier for L'Oreal's Oxygene fragrance collapses for easy moving and storage, offering retailers an alternative for merchandising.