Cosmetics

Client: Elizabeth Arden, Stamford, Conn.
Size of Run: 3,000
Producer: Mechtronics, White Plains, N.Y.
Division: Permanent, Cosmetics: Testers
Comments: This modular, flexible merchandising program was updated to introduce various products throughout the year in a cost-efficient manner.

Client: Maybelline, New York
Size of Run: 30,000
Producer: Diam POP Group, El Segundo, Calif.
Division: Semi-Permanent, Cosmetics: Single Product Line
Comments: New product introductions tend to get lost within existing standardized merchandisers. These wall talkers fit within Maybelline's XL merchandising systems to highlight new product introductions more effectively.

Client: Kose America Inc., New York
Size of Run: 100
Producer: The Royal Promotion Group Inc., New York
Division: Permanent, Cosmetics: Single Product Line
Comments: Bright red, laser-cut acrylic helped to define the new cosmetic line's youthful, playful image. The glorifiers were designed to introduce the product at retail prior to rollout of tester displays.

Client: Puig USA, New York
Size of Run: 8,600
Producer: The Royal Promotion Group Inc., New York
Division: Temporary, Fragrances: Women's Perfumes
Comments: All of the elements in this display program were printed on matched silver foil to give them a more dimensional look and attract the attention of a younger audience. The banner, diptych and cubes were offered to give retailers a variety of display options.

Revlon is testing a cosmetics wall merchandiser designed to be easy to shop

Client: Bourjois Paris, New York
Products Promoted: Cosmetics
Comments: These installations were designed to create brand awareness for a major European cosmetics company in U.S. department stores.
Introduction: October 2000
Size of Run: 210
Construction/Materials: Acrylic, polyurethane foam, styrene, cardstock
P-O-P Company: Array Marketing Group, Los Angeles, Thomson-Leeds Division

Client: Lancome Inc., New York
Products Promoted: Lipstick
Comments: This 24-count countertop display features changeable graphics and sturdy aluminum construction that has held up well at retail.
Introduction: March 2001
Size of Run: 2,260
Construction/Materials: Injection-molded body of custom white NAS, pre-anodized aluminum, powder-coated metal panels, clear acrylic.
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.