Cosmetics

Client: CCA Industries, East Rutherford, N.J.
Product Promoted: Non-toxic nail polish
Construction/Materials: Corrugated
P-O-P Company: Artisan Display & Packaging, Moonachie, N.J.

Client: Estee Lauder, New York
Producer: Consumer Promotions International, Mount Vernon, N.Y.
Marketing Objective: The client wanted its "winter" colors to be enhanced with a well-organized, consumer-friendly unit. The display also had to be designed to use a minimal amount of counter space.

Product: Dark and Lovely cosmetics
P-O-P company: Thomson-Leeds Company Inc., New York
Distribution: Chain drugstores, mass merchants, barber shops and beauty supply stores
Introduction: July 1997
Duration: Permanent
Construction: High-impact styrene; acrylic header and literature pocket
This merchandiser's removable trays, filler panel and detachable header provide horizontal and vertical flexibility.

Cosmetic Company: Elizabeth Arden Co., New York
Products: Elizabeth Arden Cosmetics
Objective: The master tester unit was designed to project fashion authority and entice consumers to touch, try and buy the products. A unique and innovative feature of this unit is cold cathode lighting used to illuminate the display. Regular illumination techniques would not work because the excessive heat would melt and/or destroy the product.
Distribution: Department and specialty stores
Introduction: July 1997