Cosmetics

As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales.

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Maybelline, New York
Producer: Promotional Development Inc., Brooklyn, N.Y.
Size of Run: 18,000
Comments: Vacuum-formed in high-gloss styrene, this display holds the lipstick in cantilevered trays. A die-cut door opens to store tester pans.

Client: Dudley Cosmetics, Kernersville, N.C.
Introduction: July 2002
Number of displays: 2,000
Construction/Materials: Litho-laminated E-flute corrugated
Distribution: National and international hair salons
P-O-P company: Pratt Displays & Fulfillment, Rural Hall, N.C.
Comments: The use of corrugated kept costs to a minimum for these displays, but still presented a high-end look. The displays helped bring Dudley Cosmetics into new markets.

Client: Chanel Inc., New York
Introduction: August 2002
Number of displays: 2,000
Construction/Materials: Clear and translucent tinted acrylic
Distribution: Department stores
P-O-P company: Design Display Group Inc., Carlstadt, N.J.
Comments: The packaging and print advertising is incorporated into this Chanel tester display. The counter unit creates a strong presence and targets a younger market group.

Client: Coty Canada Inc., Montreal, Quebec
Introduction: March 2002
Number of displays: 200
Construction/Materials: Clear vacuum-formed trays, one-color screenprinting
Distribution: Mass merchants, drugstores
P-O-P company: Techno P.O.S. Inc., Anjou, Quebec
Comments: Large visual areas on this display allowed the dominant blue color to stand out while the flowing curves added to the illusion of water. The display promoted the first fragrance line from Coty and Club Med.

Client: Lancome LLC, New York
Introduction: August 2002
Number of displays: 2,000
Construction/Materials: Injection-molded base, clear acrylic cover
Distribution: Department stores
P-O-P company: Design Display Group Inc., Carlstadt, N.J.
Comments: The look of this display complements the new line of mascara but also fits the look of the department store counter.

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