Cosmetics

Client: Cosmair Inc.
Producer: P.O.P. Displays Inc.
Category: Injection-molded Plastics: Floorstand

Product: Caboodles teenage cosmetic cases
Number of displays: 1,000-plus
P-O-P company: Shelton Leigh Palmer & Company, New York
Distribution: Mass merchandisers
Introduction: August 1991
Duration: Promotional
Construction: Hang tags, point-of-purchase videos of tie-in TV commercial, counter cards with contest take-one slips
Caboodles display is the only place to enter the accompanying sweepstakes.

Type: Floorstand
Printing Process: Direct print
Coating: Varnish
Number Printed: 1,000
Cost: $40-plus
Release: August 1991
Client: Revlon
Product: Revlon Nail Enamel
Producer: Henschel-Steinau, Englewood, N.J.
Comments: Silk-screened solid bleached sulfate, corrugated oil printing and a five-color header.

Product: Noxell Salon Solutions
Number of displays: 16,000
P-O-P company: Advertising Display Co.
Distribution: Drug stores, mass merchandisers, groceries
Introduction: February 1991
Duration: Three months
Construction: Injection-molded black mobile high-gloss plastic, with litho mounting, hot stamped with mylar strips and pressure-sensitive labels.
Interactive Cover Girl display lists fingernail problems and solutions.

Advertiser: L'Oreal, New York
Producer: P.O.P. Inc., Long Island City, N.Y.
Objective: To design a series of injection-molded, interlocking modules and slatwall sections that can merchandise the entire L'Oreal product line and adjust to any wall size. Once assembled, the system allows L'Oreal to update and revise the product line without upsetting the retail milieu.

Advertiser: Noxell Corp., Hunt Valley, Md.
Producer: Brinker Displays, East Orange, N.J.
Objective: To present two new additions to the NaVy line, reinforce NaVy's clean, classic imagery, and announce the arrival of spring and Mother's Day. The display accomplished these goals with a multi-level base. The familiar product was highlighted on the upper tier, and the new products on the lower tier.