Cosmetics | Path to Purchase Institute

Tough Choices: Placement vs. Private Labels -- Which option would you choose?

Measuring Effectiveness: Do you measure P-O-P effectiveness?

P-O-P Budgets: In the months following Sept. 11, what happened to your P-O-P budget?

P-O-P Budgets: How is your P-O-P budget changing relative to the money your company allocates to advertising?

Tough Choices: Shopability vs. Easy Set-up -- Which option would you choose?

Tough Choices: Tie-ins vs. Brand Themes -- Which option would you choose?

Sales Lift: Please estimate by what percent your P-O-P programs increase sales.

Crown Jewels Nail Lacquer Display

Coty/Club Med Display

Client: Coty Canada Inc., Montreal, Quebec
Introduction: March 2002
Number of displays: 200
Construction/Materials: Clear vacuum-formed trays, one-color screenprinting
Distribution: Mass merchants, drugstores
P-O-P company: Techno P.O.S. Inc., Anjou, Quebec
Comments: Large visual areas on this display allowed the dominant blue color to stand out while the flowing curves added to the illusion of water. The display promoted the first fragrance line from Coty and Club Med.

Giorgio Armani Countertop