Cosmetics

Client: Coty Inc., New York
Product Promoted: American Original fragrance
Comments: Modular design, efficient use of tooling and injection-molded parts enabled cost-effective production of these countertop units designed to launch Coty's American Original fragrance by Stetson.
Introduction: December 2000
Size of Run: 9,140
Construction/Materials: Injection-molded styrene, brushed aluminum decorative trim
P-O-P Company: Mechtronics, White Plains, N.Y.

Client: Bourjois Paris, New York
Products Promoted: Cosmetics
Comments: These installations were designed to create brand awareness for a major European cosmetics company in U.S. department stores.
Introduction: October 2000
Size of Run: 210
Construction/Materials: Acrylic, polyurethane foam, styrene, cardstock
P-O-P Company: Array Marketing Group, Los Angeles, Thomson-Leeds Division

Client: Lancome Inc., New York
Products Promoted: Lipstick
Comments: This 24-count countertop display features changeable graphics and sturdy aluminum construction that has held up well at retail.
Introduction: March 2001
Size of Run: 2,260
Construction/Materials: Injection-molded body of custom white NAS, pre-anodized aluminum, powder-coated metal panels, clear acrylic.
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.

Client: Maybelline Inc., New York
Products Promoted: Lip polish
Comments: The product cartridge on this display can be rotated upside down to begin "lava-lamp" movement of the colorful flavoring suspended in the clear lip gloss of the product. Although the tray is designed to keep product from falling out, the lip gloss is still easily removed.
Introduction: October 2000
Size of Run: 12,000
Construction/Materials: Lithography, chip board supports, vacuum-formed and fabricated PETG cartridge, hot-stamped scent names

Client: Estee Lauder Companies, New York
Products Promoted: Prescriptives Colorclicks
Comments: An update of an existing modular aluminum base, this display was designed to showcase new color products in the Colorclicks line.
Introduction: June 2001
Size of Run: 1,000
Construction/Materials: Vacuum-formed translucent styrene, clear acrylic, three-tiered spinner
P-O-P Company: Array Marketing Group, Los Angeles, IDMD Design & Manufacturing Division

Client: Coty Inc., New York
Product Promoted: Aspen Discovery fragrance
Comments: These countertop displays were designed to help reposition the brand from an active, sport cologne to a serene, spiritual fragrance.
Introduction: March 2000
Size of Run: 25,000
Construction/Materials: Injection molding, lithography
P-O-P Company: Mechtronics, White Plains, N.Y.

Client: Estee Lauder Companies, New York
Products Promoted: Prescriptives foundation
Comments: This tester was updated to fit within a new counter look.
Introduction: Fall 2000
Size of Run: 1,000
Construction/Materials: Aluminum-clad acrylic, laser-cut clear and frosted acrylic, injection-molded trays
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.

Client: Clairol Inc., New York
Product Promoted: MC MAX hair coloring
Comments: This compact audio shelf talker plays a button-activated message to increase brand awareness for the hair coloring line. Bold graphics invite customers to interact with the display.
Introduction: June 2001
Size of Run: 10,000
Construction/Materials: 12-pt. cover stock printed in five colors and gloss varnish, peel-and-stick mounting clip, battery-powered digital audio chip with 40-second message capacity

Client: Clairol Inc., Stamford, Conn.
Products Promoted: Hair coloring
Comments: This oversized standee (25 inches wide by 70 inches tall) was designed for placement in movie theater lobbies away from the competitive clutter of the retail environment. The hair coloring line was promoted in conjunction with a national sweepstakes to win a trip to the premier of "Legally Blonde."
Introduction: April 2001
Size of Run: 225
Construction/Materials: Large-format, four-color litho mounted on E-flute corrugated, hand-glued supports

Client: Estee Lauder Companies, New York
Products Promoted: False eyelashes
Comments: Creative use of inexpensive materials used in this display produced the look of a permanent countertop display at the cost of a temporary display.
Introduction: May 2001
Size of Run: 900
Construction/Materials: Die-cut E-flute corrugated, wire-cut EPS foam, thermoformed high-impact styrene, litho printing with gloss UV laquered SBS wraps
P-O-P Company: Triangle Display Group, Philadelphia