Cosmetics

Client: Maybelline, New York
Size of Run: 30,000
Producer: Diam POP Group, El Segundo, Calif.
Division: Semi-Permanent, Cosmetics: Single Product Line
Comments: New product introductions tend to get lost within existing standardized merchandisers. These wall talkers fit within Maybelline's XL merchandising systems to highlight new product introductions more effectively.

Client: Kose America Inc., New York
Size of Run: 100
Producer: The Royal Promotion Group Inc., New York
Division: Permanent, Cosmetics: Single Product Line
Comments: Bright red, laser-cut acrylic helped to define the new cosmetic line's youthful, playful image. The glorifiers were designed to introduce the product at retail prior to rollout of tester displays.

Client: Puig USA, New York
Size of Run: 8,600
Producer: The Royal Promotion Group Inc., New York
Division: Temporary, Fragrances: Women's Perfumes
Comments: All of the elements in this display program were printed on matched silver foil to give them a more dimensional look and attract the attention of a younger audience. The banner, diptych and cubes were offered to give retailers a variety of display options.

Client: Stern Fragrances Inc., New York
Size of Run: 2,000
Producer: The Royal Promotion Group Inc., New York
Division: Permanent, Fragrances: Men's and Women's Fragrances
Comments: The elliptical design of these displays mimics that of the Phat Farm fragrance bottle. The tester was placed on a cord to enable easy testing while also preventing theft.

Client: Lancome - USA, New York
Size of Run: 2,585
Producer: Diam POP Group, El Segundo, Calif.
Division: Semi-Permanent, Cosmetics: Testers
Comments: Stepped product platforms provide easy access to products, which seem to float over the acrylic base of this display.

Revlon is testing a cosmetics wall merchandiser designed to be easy to shop

Client: Estee Lauder Companies, New York
Products Promoted: Prescriptives foundation
Comments: This tester was updated to fit within a new counter look.
Introduction: Fall 2000
Size of Run: 1,000
Construction/Materials: Aluminum-clad acrylic, laser-cut clear and frosted acrylic, injection-molded trays
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.