Cosmetics

Analyzing the most successful new products of 2002-2003

Client: Reflect True Custom Beauty, San Francisco
Producer: Quantum Fine Caseworks Inc., Fort Lauderdale, Fla.
Reflect's displays have a giant impact in-store. The Custom Color Tower is 7 feet wide.

Client: Reflect True Custom Beauty, San Francisco
Producer: Quantum Fine Caseworks Inc., Fort Lauderdale, Fla.
Reflect's displays have a giant impact in-store. The Lipstick Library is 12-1/2 feet tall.

Client: Beiersdorf, Wilton, CT
Introduction: January 1, 2004
Size of Run: 4,000
Distribution: Supermarkets, Mass Merchants and Drugstores
Dimensions (H x W x D): 4'9" x 1'5" x 1'5"
Weight: 7 lb.
Producer: Mechtronics, White Plains, N.Y.
This floorstand, constructed of styrene and UV-coated corrugated, is part of a multifaceted campaign aimed at the "healthy independent" woman aged 25 and older.

Client: Beiersdorf Inc., Wilton, Conn.
Introduction: February 2004
Size of run: 23,000
Producer: Mechtronics, White Plains, N.Y.
The anti-aging counter unit is part of Beiersdorf's Nivea Visage promotion.

Client: L'Oreal, New York, NY
Introduction: December 1, 2003
Size of Run: 17,500
Distribution: Drugstores, Supermarkets, Mass Merchants
Dimensions (H x W x D): 3' x 1' x 10"
Weight: 30 lb.
Producer: Diam International, Woodside, N.Y.

Client: Elizabeth Arden, Miami Lakes, Fla.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Temporary
Production Date: October 2003
Size of Run: 1,800
Comments: Artwork was developed specifically for Wal-Mart. Display helped reach goal of moving 72,000 units in less than a four-week window.