Cosmetics

Retail Category: Mass Merchants
Display Type: Counter: Temporary
Client: Maybelline, New York
Producer: Promotional Development Inc., Brooklyn, N.Y.
Size of Run: 18,000
Comments: This vacuum-formed display earned 100% sell through and generated a high level of reorders, making the Wetshine Lip launch one of the best for Maybelline in 2002.

Retail Category: Specialty Shops/Services
Display Type: Freestanding: Permanent
Client: Avecia Pool & Spa Products, Wilmington, Del.
Producer: Avecia Pool & Spa Products, Wilmington, Del.
Size of Run: 1,000
Comments: This selling center is designed to create an aromatherapy products area within pool and spa retail stores. Two production runs have been completed and another is planned. The company says retailers that purchased the display are experiencing 260% higher sales than retailers who did not purchase it.

Retail Category: Department/Specialty: Cosmetics & Fragrances
Display Type: Counter: Temporary
Client: Prescriptives Inc., New York
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 1,000
Comments: Designed for use in department stores, this countertop display needed to be contained in existing in-field housing. Its objective was to draw attention to seasonal colors and one-time promotional products with a "fresh and whimsical" approach.

Retail Category: Mass Merchants
Display Type: In-line, Gondola or On-shelf
Client: Del Laboratories Inc., New York
Producer: Techno P.O.S. Inc., Anjou, Quebec
Size of Run: 1,100
Comments: The curved, stepped design and bright pink color of this display helped attract attention. An open header above the cream products allowed store lighting to illuminate the products.

Retail Category: Department/Specialty: Cosmetics & Fragrances
Display Type: Counter: Permanent
Client: Aveda, Minneapolis
Producer: AG Industries, Cleveland
Size of Run: 2,800
Comments: This display, launched in conjunction with Earth Day 2002, utilizes environmentally friendly materials to showcase its Indigenous products. The graphic panel is interchangeable and the literature housed in the display is about the products and the company's plan to donate a percentage of the sales proceeds to environmental organizations.

Retail Category: Department/Specialty: Cosmetics & Fragrances
Display Type: Counter: Permanent
Client: Lancome, New York
Producer: Promotional Development Inc., Brooklyn, N.Y.
Size of Run: 2,440
Comments: With the simple goal of glorifying the product's palette of colors in a fun and youthful way, this display supported the launch of Juicy Tubes, one of Lancome's most successful programs of the year.

Client: Unilever Prestige, Mount Olive, N.J.
Producer: The Royal Promotion Group, New York
Comments: Frosted acrylic, strong imagery and appealing colors were used to bring the BCBG fashion brand into fragrance retail. The displays unified the four different fragrances without singling out any particular scent or color.

Client: L'Oreal USA, New York
Producer: Diam POP Group, El Segundo, Calif.
Comments: Illuminated graphics and light poles create a glow around products in this wall display designed to meet the merchandising specifications of all mass drugstores in the U.S.

Client: Stern Fragrances Inc., New York
Size of Run: 2,000
Producer: The Royal Promotion Group Inc., New York
Division: Permanent, Fragrances: Men's and Women's Fragrances
Comments: The elliptical design of these displays mimics that of the Phat Farm fragrance bottle. The tester was placed on a cord to enable easy testing while also preventing theft.