Tough Choices: Shopability vs. Easy Set-up -- Which option would you choose? Tough Choices: Tie-ins vs. Brand Themes -- Which option would you choose? Sales Lift: Please estimate by what percent your P-O-P programs increase sales. How has the role of P-O-P in your company's overall marketing efforts changed in the past five years? P-O-P Budgets: How do you predict your P-O-P budget will change for 2003? How often are your displays part of a broader, integrated marketing campaign? Tough Choices: Branding vs. Number Placed -- Which option would you choose? Tough Choices: Frequency vs. Quality -- Which option would you choose? Display Fees: Do you ever have to pay an additional "display fee" to obtain secondary/off-shelf placement of your P-O-P? Measuring Effectiveness: What measurement techniques do you use to measure P-O-P effectiveness? First Previous 534 535 536 537 538 Next Last
