Consumer Engagement

The "Netflix House" concept could offer attractions/activities including fan meet-and-greets, book signings, comedy shows, escape rooms and one-off reunion events with actors.

Placer.ai leveraged historical and current foot traffic data and trade area analysis to understand the retail and dining landscape and reveal consumer trends likely to shape 2024 and beyond. Learn which segments have benefited most from the shifts of the past five years, how legacy brands are staying on top of current shopping and dining trends, and much more.

L’Oreal Paris launched a new Elvive Hyaluron + Pure haircare line exclusively at Walmart in February.

Accessories brand Claire’s is continuing its retail expansion by launching at more than 4,400 Walgreens stores in February and March.

We're keeping the nomination window for our second annual awards program open through April 14. The program honors the top commerce marketers pioneering retail media.

After Chi expanded its presence at Walmart, the brand is now able to showcase and sell products on the popular social media platform.

Actor and wrestler Dwayne “The Rock” Johnson launched his Papatui men’s personal care brand exclusively at Target stores on March 10.

Recent retail news includes Walmart adding more higher-end items and adding polish to some store displays.

A new integration between visual analytics company Vizit and product experience management platform Salsify uses AI to analyze and optimize clients' digital shelf and product detail pages.

Modern CPG marketers are more than creatives confined to their departments; they are the linchpins responsible for bridging gaps across diverse teams and functions. Professional growth in this era is determined, not just by how well you strategize, but more importantly, by your capability to manage change necessary to implement your strategy. Learn to manage the change in marketing strategies effectively and efficiently. Learn about strategies for communicating these changes not just up the marketing ladder, but across departments. Discover effective ways to bridge gaps between different teams for data collection. Hear about the role of agencies, software and AI in the change management conversations.