Consumer Engagement

NielsenIQ VP Harvey Ma shares his thoughts on the online shopping journey before he speaks next month at P2PI LIVE in Chicago.

The new programmatic capability applies first-party retail data to boost advertising efficiency and measure CPG sales impact.

Clif Bar & Co. launched a line of plant-based jerky treats for dogs exclusively at Petco, and with it secured merchandising for its flagship brand bars for people at the pet chain.

Advertisers using Permission.io's DSP can coordinate Web3 user engagement within the larger marketing ecosystem and gather insights through Treasure Data.

Fika Cannabis' elegant retail experience is located in Toronto's Union Station, one of Canada's busiest buildings.

Department store chain has partnered with Revieve to offer AI- and AR-enabled makeup and skincare experiences online and in-store.

Target has solidified its exclusive holiday collaboration with FAO Schwarz by entering into a multiyear agreement with the toy brand.

The c-store chain has opened its first Jamba by Blendid AI-powered robotic kiosk in Williams, California.

Nutrabolt’s C4 is running a promotion at East Coast convenience store chain Wawa that dangles a free can of the brand's energy drink with the purchase of a classic hoagie sandwich.

NextUp’s 2022 Executive Forum provided plenty of learnings and takeaways for women in the workplace.