Consumer Engagement

Learn & Earn in-store signage, branded QR codes and shelf tags to launch at 19 stores across eight states this summer.

Seed Beauty’s cosmetics brand brought a Disney-inspired line exclusively to Ulta Beauty in April — the latest themed collection to hit the retailer's stores as part of an ongoing partnership.

P2PI chats with Roundel, Target's media network, and Criteo about retail media measurement and creating holistic experiences across all channels.

The Goody Tru collection, designed by three multicultural female artists, is the largest and first-ever collaboration for the brand.

The vodka brand asked local bartenders to provide characteristics about their neighborhoods and culture to inform an AI platform and ultimately bring the cocktails to life.

Recent retail news includes Home Depot giving the military a tax break, and Hannaford beefing up its pickup service.

We explore how brands can enter Web3 and why being a part of the Web3 revolution is essential for their survival in this new age of the internet.

The ChiperAds platform allows brands to leverage first-party data and advanced advertising tools that can help suppliers penetrate accounts they’re not in and grow sales with existing accounts through targeted digital campaigns.

In partnership with retail technology provider Swiftly, the parent company of Save Mart, Lucky and FoodMaxx debuts enhancements featuring more retail media touchpoints and capabilities.

Following a three-year pilot with Microsoft-backed Cooler Screens, Kroger is rolling out digital smart screens to 500 stores.