Consumer Electronics

The Xbox merchandising team is racing to educate retailers and energize consumers as the game console's fall launch date nears.

Client: Verizon Wireless, Black Diamond, Wash.
Producer: Rapid Displays, Chicago
Comments: Sturdy aluminum construction and a turntable with PVC labels designed to last for a two-year service life set this display apart from the competition in the aggressive phone reseller channel. The phone holders and brochure pockets are attached with brackets that do not allow them to be accidentally removed even when pull cords are extended.

Client: Logitech, Fremont, Calif.
Producer: Rapid Displays, Chicago
Comments: This mouse adds touch stimuli to the user experience by vibrating when it's dragged over buttons and navigational elements on a computer screen. To help the users understand the benefits, this display uses lights and a simulated computer screen to mimic the look of a computer desktop, while special electronics simulate the experience of using the mouse.

Client: Qwest Wireless, Denver
Producer: JPMS Inc., Santa Fe Springs, Calif.
Comments: Although the phone merchandiser served as the main selling tool to launch the Qwest wireless brand, an assortment of items offered as handouts adds a unique dimension to the campaign. The cross section of items allowed consumers to interact with the brand in a variety of ways.

While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths.

Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets.