Consumer Electronics

Client: Humongous Entertainment, Bothell, Wash.
Product Promoted: "Backyard Baseball 2001" software
Marketing Strategy: The client wanted to promote its new "Backyard Baseball 2001" software game and grab the attention of both parents and their kids in stores.
Number of Displays: 1,000
Distribution: CompUSA, Noodle Kidoodle and Zany Brainy
Construction/Materials: Corrugate
P-O-P Company: Pacific Southwest Container, Modesto, Calif.

Client: The Learning Co., Cambridge, Mass.
Products Promoted: Spanish, German and French educational computer software
Marketing Strategy: Each Spanish, German and French software box on the retail shelf was assembled featuring a custom audio message on a brochure module. When the customer opens the front graphic panel on each box, a message activates the greeting (in that particular language) and educates the individual about the software's contents and features.
Number of Displays: 100,000

Retailers' desire for smaller, standard packages and more efficient displays is leading suppliers to consider new formats, interactive displays and other options.

Client: OfficeMax Inc., Shaker Heights, Ohio
Products Promoted: Computer speakers
Objective: To provide consumers with an interactive shopping experience that allows them to compare products and encourages them to choose higher-end speakers. The display was also designed to minimize store set-up time and maintenance.
Number of Displays: 120
Construction/Materials: Tubular steel skeleton, laminated wood exterior, circuit board-with prerecorded sound chip, electrical wiring
P-O-P Company: Visual Marketing Inc., Chicago

Client: Iomega Corp., Roy, Utah
Products Promoted: Clik! PC card drive, Zip CD and Zip 250
Objective: To increase awareness of Iomega's complete line of removable storage media.
Introduction: February 2000
Number of Displays: 750
Construction/Materials: Litho-laminated 3 mil white Sintra; .050 brushed aluminum with clear iodized finished white powder, wire feet, acrylic stops
P-O-P Company: Rapid Displays, Union City, Calif.

Client: Logitech Inc., Fremont, Calif.
Product Promoted: Cordless keyboards and mice
Objective: As the company's first product-wide promotional campaign, this display helped secure retail space and gain visibility for cordless keyboards and mouse products.
Introduction: May 2000
Number of Displays: 1,600
Construction/Materials: Corrugate
P-O-P Company: Protagon Display Inc., Toronto

Client: Palm Computing, Santa Clara, Calif.
Products Promoted: Palm III and Palm V Organizers
Objective: The displays demonstrate and differentiate the Palm product line to consumers in all electronics retail channels.
Introduction: March 1999
Number of Displays: 750
Construction/Materials: Injection-molded plastics; wood; litho-mounted, heat-bent and die-cut plastics
P-O-P Company: Santa Cruz Industries, Santa Cruz, Calif.

Client: Intel Corp., Santa Clara, Calif.
Product Promoted: AnyPoint Home Network products
Objective: Targeted for endcap use in CompUSA stores, the unit has blinking lights on its header and an oversized product lug-on to draw attention.
Introduction: June 1999
Number of Displays: 235
Construction/Materials: Metal infrastructure of shelves, fabricated and powder coated; styrene header; LED lights; acrylic brochure holder
P-O-P Company: Frank Mayer & Associates Inc., Grafton, Wis.