Toshiba DVD Recorder Shelf Display
Product: Toshiba DVD Recorders
Number of displays: 22,000
P-O-P company: Frank Mayer & Associates, Grafton, Wis.
Distribution: Club stores and electronics stores
Introduction: April 2004
Construction: Powdercoated steel, non-skid rubber pads, plastic
Display set-up: Retail staff
Comments: To gain attention in the growing DVD recorder market, Toshiba launched this display, which highlights product features on a customized flip chart.
