Consumer Electronics

Product: "Fun with the Family" CD-ROM
P-O-P company: Ryan Partnership (managed the promotion), Minneapolis
Distribution: Supermarkets
Introduction: February 2001
Duration: Temporary
Construction: Flexo-corrugated with 2-color printing and 4-color litho label on header
Display set-up: Retail staff
Floorstands promoted a CD-ROM of interactive family software in a joint promotion by Pillsbury, Golden Books Family Entertainment and Encore Software.

Client: Sanyo Energy USA, San Diego
Comments: The battery shape of this display was designed to simulate just one of 24 SKUs that are merchandised within its small 21 -inch by 21 -inch footprint. The display also features mobility and easy assembly.
P-O-P Company: Sommer Metalcraft Corp., Crawfordsville, Ind.

Client: Musicland Group, Minnetonka, Minn.
Comments: Designed to be eye-catching and consistent with the look of Musicland stores, this display provides space for both branded and private-label merchandise. It features changeable graphics to promote seasonal items and a multiplicity of colors, materials and shapes designed to meet Musicland's objectives.
P-O-P Company: United Displaycraft, Des Plaines, Ill.

Product: Family of handheld organizers
Number of display: 4, 300
P-O-P company: Rapid Displays, Union City, Calif.
Introduction: July 2000
Duration: Semipermanent
Construction: Powder-coated metal, acrylic, painted MDF, stamped metal
Display set-up: Field staff, retail staff
Featuring the full family of Palm handheld organizers, this modular display can be updated with new graphics as needed.

Product: Windows Millennium Edition operating system
Number of displays: 2,900
P-O-P companies: Levy & Wurz (graphic design), Seattle; Design Phase Inc. (production), Northbrook, Ill.
Introduction: September 2000
Duration: Semipermanent
Construction: Powder-coated metal; injection-molded frames, product trays and headers; vacuum-formed base
Display set-up: Field staff, retail staff

Client: Qwest Wireless, Denver
Producer: JPMS Inc., Santa Fe Springs, Calif.
Comments: Although the phone merchandiser served as the main selling tool to launch the Qwest wireless brand, an assortment of items offered as handouts adds a unique dimension to the campaign. The cross section of items allowed consumers to interact with the brand in a variety of ways.