Consumer Electronics

Client: Kenwood Communications Corp.,Long Beach, Calif.
Distribution: Electronics retailers
Size of Run: 250
Producer: Santa Cruz Industries, Santa Cruz, Calif.
Division: Permanent, Personal Products and Accessories: Personal Telecommunications
Objectives: The client requested a display that would help increase customer awareness of their products in the crowded retail environment. It introduces two of the products, explains key features, and influences the consumer to make a purchase -- all without a clerk being present.

Product: Digital imaging center
P-O-P company: ExhibitPro, Columbus, Ohio
Distribution: Micro Center computer retail stores
Introduction: June 2000
Duration: Permanent
Construction: Wood, banners with backlit graphics, fabric-covered signs
The digital imaging centers in Micro Center stores offer six "solution centers" that focus on various elements of digital imaging.

Client: Busch Creative Services/Motorola, St. Louis
Size of Run: 2,000
Producer: Rapid Displays, Chicago
Division: Temporary, Personal Products and Accessories: Personal Telecommunications

Product: Automobile DVD player
Number of displays: 50
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Introduction: August 1999
Duration: Permanent
Construction: Metal frame, vinyl banners, hardboard panel
Display set-up: Retail staff
This display for Panasonic's car DVD system holds speakers below, above and behind customers to provide the surround-sound environment. It also allows consumers to try three models of players and see the video on display screens.

Retail Category: Stationery/Office/Gift Stores
Display Type: Freestanding or Aisle (Permanent)
Producer: Design Phase Inc., Northbrook, Ill.
Client: AT&T

Retail Category: Consumer Electronics/Entertainment
Display Type: Motion, Light or Sound Displays
Producer: Street Glow Inc., Wayne, N.J.
Client: Sony Corp.
Objective: To bring extended brand awareness by using the neon sign as a vehicle to highlight a premium brand logo. The use of the neon glass in a non-traditional method gave the sign a radical look and attracted the appeal of the younger mobile electronics customer.