Spark Foundry will join Brown-Forman for a session on the need for holistic planning and measurement, and how the spirits and wine manufacturer is future-proofing its organization.
Report says Millennials are expected to lead spending this year, particularly online, as '90s nostalgia continues to grow in popularity and find its place in today’s pop culture trends.
Learn from Ahold Delhaize USA’s retail media experts about building integrated campaigns and leveraging standardized KPIs, methodology and insights to drive success.
The home goods retailer is piloting a solution from Spaceback that generates connected TV-compliant, programmatic creative from its highest performing social media content.
United Natural Foods will take the stage with retail marketing agency Threefold to give an exclusive look at how CPGs can tap the previously unaddressable independent grocery shopper market in the next era of retail media.
The solution gives advertisers more immediate access to member insights, including household reach, purchase channel and, for the first time, buyer metrics for Sponsored Product Ads.
At the November event in St. Louis, Church & Dwight and influencer marketing partner gen.video will explore how brands can choose the right influencers, utilize social content across marketing efforts and measure impact.
The commerce media company’s solutions address fragmentation as well as provide retailers and marketplaces with data and media tools derived from its recent acquisitions.
