Consumer Analytics

The media landscape is evolving quickly and full of shoppable solutions, but some approaches provide a better user experience or superior results than others. With the growth of Retail and Commerce Media, it is important to understand the differences, the marketing options available, and the strengths and weaknesses of each, so you can pair them with your brand’s strategic needs. In this webinar, you will hear from industry experts Katie Kelly, SVP of Commerce Experience and Mara Greenwald, SVP of Commerce Media at Night Market, and moderator Molly McFarland, Co-founder & Chief Revenue Officer at AdAdapted.

Chief operating officers from both companies will take the stage at Retail Media Summit on June 26 in Chicago to address the potential for in-store retailer media networks to attract large, national brands.

At our May event, retailers, CPG brands and other thought leaders brought the latest topics and trends in commerce marketing front and center, including AI, in-store retail media and data. Read the highlights.

UNFI Media Network is powered by Swiftly and enables advertisers to launch omnichannel campaigns and promotions through the distributor's network of retailer partners.

Research from 84.51°, Kroger’s data analytics subsidiary, explores both the online and hybrid grocery shopper’s path to purchase, also known as their clickstream journey.

In this webinar, we leverage the latest location analytics to explore shifting consumer behaviors and the latest trends reshaping the brick-and-mortar retail media space. We delve into the data to reveal which consumers spend more time shopping in-store, and how retailers can maximize in-store advertising to drive visits.

Speakers from Boots, Dollar General Media Network, Roundel, Bank of America, Clorox, Grocery TV and more will take the stage at the June 25-27 event to discuss the latest retail media topics and best practices.

Here's how CPG brands can maximize retail media budgets for sales impact and sustainable growth.

The retailer's data analytics solutions suite extends to Walmex in Mexico first, helping suppliers enhance their physical and digital shelf strategy using retailer data.

Fresh off speaking at P2PI's Future Forward event this week, Andrew Lipsman, independent analyst and consultant, Media, Ads + Commerce, shared his experience and thoughts on the undervalued “digital endcaps" and why it's time for an incrementality revolution.