Automotive

Client: Goodyear Tire & Rubber Co., Akron, Ohio
Distribution: Goodyear company-owned outlets
Size of Run: 700
Producer: Tusco Display, Gnadenhutten, Ohio
Division: Permanent, Automotive Aftermarket

Client: Lee Scott Stevens & Associates Inc., Hinsdale, Ill.
Distribution: Automotive parts stores and repair locations
Size of Run: 2,500
Producer: Rapid Displays, Chicago
Division: Permanent, Transportation
Objectives: To create visual impact, increase customer awareness, and motivate parts retailers and technicians to purchase and display the unit in prominent positions within their stores.

Client: Mobil Oil
Producer: Mechtronics Corp.
Comments: This floorstand was designed to mimic the distinctive shape of the product's packaging and was rendered in metal with wire baskets. Changeable graphics allowed for reuse in subsequent promotions.

Product: Lawn mower parts and accessories
Number of displays: 2,500
P-O-P company: Packaging Concepts Ltd., Smithfield, R.I.
Distribution: Briggs & Stratton dealers and other lawn mower centers
Introduction: May 1999
Duration: Permanent
Construction: Particleboard, slatwall, steel and acrylic
Display set-up: Retail staff
Briggs & Stratton "Engine Centers" bring lawn mower parts out of the back room and onto the sales floor.

Innovative Marketing Solutions Inc.
Robert Bosch Corp.
Comments: This product from Bosch is considered among the finest spark plugs ever developed. It was critical, therefore, that consumers be made to understand the special technology behind it. This PETG display not only presents the product at the precise angle needed for proper viewing, but also holds a supply of literature. The display was the corner-stone of the company's marketing efforts, and sales exceeded forecasts.

C.D. Baird & Co.
Leo Burnett USA
Comments: This unit generated excitement and steered consumers to the Bravada "Smart Trak" system by highlighting key features and providing consumers with take-one literature. Early results show a greater consumer awareness of the "Smart Trak" key features, leading to the increased sales of the 1999 Oldsmobile Bravada.

Product: Havoline Formula3 motor oil
Number of displays: 500
P-O-P company: Stout Marketing, St. Louis
Distribution: Texaco Express Lube shops
Introduction: June 1999
Duration: Permanent
Construction: High-tempered aluminum; weather-resistant, polyester powder coating
Display set-up: Retail staff
The two-sided Havoline Street Talker sign is designed to gain attention at the curb or in front of lube shops.