Bridgestone/Firestone Tire Sales Co.
Product: Car tires
Number of displays: 4,000
P-O-P company: Clearr Corp., Minnetonka, Minn.
Distribution: Tire dealerships
Introduction: December 1996
Duration: Permanent
Construction: Aluminum, acrylic, Masonite board
A four-sided, flip-open frame created for Bridgestone/Firestone dealers allows stores to slide full-size broadsheet newspaper ads into place quickly without having to take the frame off the wall.