Artificial Intelligence

The retailer media network is investing in new capabilities, including self-service, DOOH and experiential in-store activations.

Small shifts can give PDPs a first-mover advantage

New collaboration aligns digital campaigns with store-level fulfillment.

In this on-demand video, Vizit, the Path to Purchase Institute, and Boiron's Sha Atakhanov explore the power of product page imagery and how AI can enhance its impact.

The regional grocer is rolling out Upshop’s platform to enhance forecasting, foodservice production and on-shelf availability.

The measurement tool helps brands assess incrementality and performance across MAP’s omnichannel media ecosystem.

Caper Carts debut at Wegmans in Syracuse, New York, as retailers explore AI-powered in-store innovation.

Here are the areas where marketers should be focusing now, writes Joe Frick of G-Comm.

Brand investments in social media and retail media continue to rise, while the commitment to AI is surging, according to findings from part two of P2PI's 2025 Trends Report.

Our annual survey shows how brand investments in social media and retail media continue to rise, while the commitment to AI is surging.