Apps

The "OreoCodes" campaign nabbed medals across multiple categories.

Dollar General is partnering with Hershey Co. brand Reese’s for an instant-win game running through the retailer’s mobile app.

The energy drink brand promoted the launch of its Ultra Strawberry Dreams flavor with an exclusive sweepstakes at 7-Eleven.

​​​​​​​We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

We present a sampling of how brands and retailers are using QR codes to create omnichannel marketing efforts and interact with consumers.

A new concept store in Vancouver provides Canadian brands a unique space to tell their story.

​​​​​​​Technology connects Mondelez’s cookie brand to any milk item in an innovative way.

The NPD Group shares insights into the booming prestige beauty category, others look closely at the buying mindset and habits of the sustainably conscious and … the drunk.

Executive Art Sebastian discusses standing up a retailer media network as well as the c-store chain’s unique position in America’s Heartland.

Powered by OpenAI’s ChatGPT API, Ask Instacart can answer customers' grocery shopping questions and serve personalized recommendations and question prompts based on their shopping history.

7-Eleven tapped into nostalgia by partnering with Bandai Namco’s "Pac-Man" video game franchise on a sweepstakes.

The monthlong campaign in New York and Los Angeles promoted the national rollout of imPRESS Falsies.