Apparel & Accessories

The Howard Marlboro Group Worldwide
Grupo Sans
Multiple Materials: Fixtures

Medallion Associates Ltd.
Champs
Paper: Signs

Products: Ski goggles and sunglasses
Number of displays: 1,500 goggles displays; 300 sunglasses countertop displays; and 1,000 in-case trays
P-O-P company: E and E Display Group, Lawrence, Kan.
Distribution: Sporting goods, sports specialty and ski stores
Introduction: November 1992
Duration: Permanent
Construction: Vacuum-formed base and clear plexiglass cells
Smith Sport Optics is utilizing displays to promote brand recognition and to create a link between its ski goggles and sunglasses divisions.

Product: Fiji Wear Inc. eyeglass retainers
Number of displays: 1,500
P-O-P company: Creations at Dallas, Dallas
Distribution: Sporting goods stores, mass merchants, department stores and drug stores
Introduction: November 1992
Duration: Permanent
Construction: Black acrylic with silkscreened copy on a rotating base
The $18 that Fiji Wear invests in each Bula Loop countertop display is a "very reasonable" marketing expense, according to the company.

Product: Revlon reading and sunglasses
Number of displays: 1,500
P-O-P company: Packaging Concepts, New York
Distribution: Mass merchants
Introduction: September 1992
Duration: Permanent
Construction: High-heat crystal styrene, COAX styrene sheeting, wood laminate and steel pipe.
The floorstand measures 14 inches wide by 6 feet tall. The ideal location for it would be in the cosmetic department, says a representative of the company.