Apparel & Accessories

Client: Exquisite Form Industries Inc.
P-O-P company: Display Systems Inc.

Client: Wrangler
P-O-P company: Clearr Corp.

Client: Sara Lee Knit Products
P-O-P company: Decision Point Marketing

Client: Speidel Division of Textron
Producer: P.O.P. Displays Inc.
Category: Motion, Light or Sound: Counter, shelf or table unit
Comments: The client wanted an updated, lighted merchandising environment with a larger field of view for the product inside. The resulting four-sided design uses a clear plexiglass wrap. One panel is hinged for easy access, but can be secured with a turn-barrel lock. The molded spinner base is not motorized, so customers can examine the products at their own pace.

Client: Magnivision
Producer: Walworth Woodcraft
Category: Wood: Fixture
Primary Design Company: Walworth Woodcraft and Magnivision
Comments: The display successfully organizes a category that has numerous items and hooks. Although primarily wood, it incorporates a variety of materials including vinyl-clad particleboard, styrene, brushed aluminum, Mylar and glass mirror.

Product: Precise International Wrist watches
Number of displays: 500
P-O-P company: The Concept Group, New York
Distribution: Jewelry and department stores
Introduction: January 1994
Duration: Semipermanent
Construction: Acrylic and wire
Precise marketers needed to connect the Swiss Army knife with Wenger watches at the point-of-sale without coming right out and calling the line Swiss Army Watch, says a company spokesman.

Shades Reappear With Renewed Advertising