Apparel & Accessories

Product: Precise International Wrist watches
Number of displays: 500
P-O-P company: The Concept Group, New York
Distribution: Jewelry and department stores
Introduction: January 1994
Duration: Semipermanent
Construction: Acrylic and wire
Precise marketers needed to connect the Swiss Army knife with Wenger watches at the point-of-sale without coming right out and calling the line Swiss Army Watch, says a company spokesman.

Shades Reappear With Renewed Advertising

Client: Lee Europe, Belgium
P-O-P company: Everbrite
Category: Textile & Fashion/Permanent

Product: Nautica International Inc. apparel
Number of displays: 600
P-O-P company: Big Apple Sign Corp., New York
Distribution: Department and specialty stores
Reintroduction: September 1993
Duration: Permanent
Construction: Solid-oak panel, brass plate and silkscreened dropout logo
Nautica creates awareness of its apparel in department and specialty stores with high-quality oak and brass signs.

Product: Do Rags headwear
Number of displays: 500
P-O-P company: Englanders Display, Waco, Texas
Distribution: Sporting goods stores, fan shops and college bookstores
Introduction: August 1993
Duration: Semi-permanent
Construction: Corrugated (box); plastic (hooks); Styrofoam (head forms); Velcro fasteners (attachments)
Fashionable bandanna headwear for men that are hip (or just having a bad-hair day) is given an in-store push with a display that demonstrates the product.

Product: Women's apparel
Number of displays: 653
P-O-P company: Rapid Mounting & Finishing Co., Union City, Calif.
Distribution: J.C. Penney stores
Introduction: May 1993
Duration: Temporary
Construction: Screen-printed, black-centered Fome-Cor
J.C. Penney teamed up with Nike to support a promotion featuring Lyn St. James, the first woman to be voted Indy 500 Rookie of the Year in 1992. This promotion tied in with Penney's Spirit of the American Woman theme.

Product: Napier Co. Mickey & Co. jewelry
P-O-P company: The Elliott Group, Pawtucket, R.I.
Introduction: June 1993
Distribution: Department stores
Duration: Permanent
Construction: Acrylic and styrene
The distinctive ears atop The Napier Co.'s Mickey Mouse-theme jewelry display assures that it will be seen before shoppers reach the jewelry department.

Client: Jordache enterprises
Producer: Heritage Frame & Glass Creations