Apparel & Accessories

Product: Tech Gear watches
P-O-P company: Thomson-Leeds, New York
Number of displays: 20,000
Distribution: Jewelry and department stores
Re-introduction: May 1992
Duration: Permanent
Construction: Clear acrylic
Brochures at the point-of-sale provide a complete package to help consumers make the proper watch selection, augmenting the display units, which can be combined to create a customized look in the display case.

Product: Bausch & Lomb Ray Ban sunglasses
P-O-P company: Thomson-Leeds Co. (manufacturer); Arnell/Bickford Associates (designer), both of New York
Number of displays: 20,000
Distribution: Department stores, sporting goods dealers, sunglasses and optical stores
Introduction: January 1992
Duration: Permanent
Construction: Injection-molded and fabricated clear plastic
A Ray Ban display offers a chance to obtain a poster featuring Olympic athletes.

Product: Simplicity Patterns Co. Bridal Fantasies patterns
Number of displays: 5,000
P-O-P company: Thomson-Leeds Co., New York
Distribution: Home selling (fabric) stores
Introduction: January 1991
Duration: Semi-permanent
Construction: Chip board with lithography
Simplicity's display breaks the mold in that it is image-oriented and doesn't have product attached.

Product: Sara Lee Hosiery L'Eggs Sheer Energy pantyhose
Number of displays: 27,000
P-O-P company: CB Displays, Winston-Salem, N.C.
Distribution: Grocery and drug stores, mass merchandisers
Introduction: November 1991
Duration: Promotional
Construction: Corrugated cardboard
Retailers are already asking what animal will be next for Sheer Energy's black and white promotion, say L'Eggs officials.

Product: Bausch & Lomb Ray Ban Wayfarer sunglasses
Number of displays: 5,000
P-O-P company: Thomson-Leeds Co., New York
Distribution: Optical stores
Introduction: January 1992
Duration: Permanent
Construction: Injection-molded plastic (base), foam acrylic (Wayfarer lettering)
A counter display for Wayfarer sunglasses from Bausch & Lomb is designed to help establish the line as its own brand entity.