Apparel & Accessories

Product: Flight jackets
Number of displays: 500
P-O-P companies: Siquis Ltd., Baltimore (design); Neon Glassworks, Lousiville, Colo. (design and manufacture)
Distribution: Specialty clothing stores
Introduction: March 1993
Duration: Permanent
Construction: Neon tube mounted in fully enclosed, injection-molded package with silkscreened base
Sales of flight jackets are flying high due to a new corporate logo and a neon sign for Alpha Industries.

Client: Wrangler Inc.
Producer: Fiberoptic Lighting Inc.
Primary designer: Fiber Lite Associates Inc.
Category: Motion, Light or Sound: Sign
Comments: The sign is activated with the use of a color disk and a halogen lamp, creating the perception of movement via the constant changing flow of colors. The fiberoptic sign attracts attention from across a room and clearly identifies where the product is located in the store.

Client: BMW Canada Inc.
Producer: CDA Industries South Inc.
Category: Wood: Floorstand
Comments: Requiring creative carpentry, a curved fascia and base were used to replicate the look of BMW's rounded logo. The secure, locking display houses a variety of accessories in a number of sizes.

Product: Giorgio Beverly Hills eyewear for men
Number of displays: 1,000
P-O-P company: Glover Advertising, Secaucus, N.J.
Distribution: Optical stores
Introduction: April 1993
Duration: Permanent
Construction: Vacuum-formed plastic with silkscreening
Although Giorgio Beverly Hills generally carries a feminine image, Optique DuMonde, marketers for the new line of Giorgio Beverly Hills eyewear for men, is trying its darndest to make sure the new line isn't "perceived as sissy."

The Howard Marlboro Group Worldwide
Grupo Sans
Multiple Materials: Fixtures

Medallion Associates Ltd.
Champs
Paper: Signs