Apparel & Accessories

Marketer: Casio Inc., Dover, N.J.
Objective: To create a contemporary display that would complement any retail décor from a techno-electronic store environment to a computer store to an elegant department store. The display showcases the Casio Databank product line and highlights the product features. It is also equipped wit locks to deter pilferage.
Number of Displays: 1,000
Construction/Materials: Injection-molded styrene, satin aluminum extrusions, plexiglass doors, locking mechanism, Delren bearing and hot stamping
Introduction: June 1997

Marketer: Swiss Army Brands Inc., Shelton, Conn.
Objective: To provide clear product visibility and easy access to the glasses. The display went into sunglass specialty, sporting goods and better department stores.
Number of Displays: 1,000
Construction/Materials: Molded resin and dark cherry wood with embossed labeling; custom-developed three-stage paint to emulate granite
Introduction: April 1997
Producer: Shell Containers, Lake Success, N.Y.

Marketer: The Monet Group, New York
Objective: To update and modernize the overall look of Marvella while maintaining a feeling of elegance and femininity and to enhance the broad range of necklace and bracelet designs. The curved arms and the combination of colors and materials have given this design a distinctly feminine look. The display has increased brand awareness and sales.
Number of Displays: 250
Construction/Materials: White powder-coated steel, PVC, textured sheath
Introduction: November 1996

Marketer: Safilo USA, Fairfield, N.J.
Objective: To create a high-tech, pilfer-proof counter display to attract the Generation X consumer. The rotating unit was launched in major department stores and sporting goods stores worldwide.
Number of Displays: 200
Construction/Materials: Stainless steel body and uniquely designed channels to receive curved PETG material doors
Introduction: March 1997
Producer: Ettinger Displays Inc., Hauppauge, N.Y.

Marketer: Spy Optic, San Marcos, Calif.
Objective: To help Spy Optic create a unique and strong brand image in a glutted marketplace. To create curiosity and draw consumers to the display even if they had not intended to purchase sunglasses. The displays went into high-end optical boutiques, surf shops, motorsports and racing watercraft stores.
Number of Displays: 1,200
Construction/Materials: Powder-coated fabricated metal and vacuum-formed plastic
Introduction: February 1997
Producer: Frank Mayer & Associates Inc., Grafton, Wis.

Marketer: The Monet Group, New York
Objective: This unit satisfies Marvella's need for organizing and displaying earrings, necklaces and bracelets on one unit. The soft texture of the strandage arms are perfectly integrated with this sleek columnar design. Eye-catching and interchangeable graphic panels complete this cosmopolitan look.
Number of Displays: 400
Construction/Materials: White powder-coated steel, injection-molded GPS, white birch caps
Introduction: November 1996
Producer: P.O.P. Displays International, Woodside, N.Y.

Marketer: Fantasma, Long Island City, N.Y.
Objective: To create a small countertop watch display that would attract customers through the NFL brand identification. The inside tray of the unit is green-flocked styrene drawing the customer onto the playing field. The outer case features a spring hinge lock that serves as a theft deterrent but keeps the unit keyless and user-friendly for the salesperson. A chain on the unit secures it to the sales counter.
Number of Displays: 1,000
Construction/Materials: Acrylic, styrene, cotton-flocked styrene, metal

Marketer: Viva International, Fairfield, N.J.
Objective: Harley Davidson's priority was to develop a retail display merchandiser that sustains the image it has cultivated over the years. Adjustable shelving and easy access for sunglasses, accessories, belts, buckles, lighters and hats was a design priority. The wooden base has a locked storage compartment with industrial wheels. The bar and eagle shield logos are prominent on all four sides of the base. The header sign allows light to shine through the top and has a strong Harley graphic image.