Alcohol

Client: Guinness Bass Import Co., Stamford, Conn.
Introduction: February 2002
Distribution: On-premise accounts
Size of Run: 2,500
Construction/Materials: Vacuum-formed styrene base, acrylic, fluorescent edge-lighting, four-color printing
P-O-P companies: Colangelo Synergy Marketing, Darien, Conn.; Network Display Inc. (manufacturing), Passaic, N.J.
Comments: Four-color graphics on clear acrylic create a bright, distinct impression in back-bar locations.

Client: The Food Group, New York
Introduction: August 2001
Distribution: On-premise accounts nationwide
Size of Run: 1,000
Construction/Materials: Vacuum-formed center tray; screenprinted logos; FDA-approved plastic relish containers; spinner base
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Comments: This lazy Susan gives bartenders a handy way to organize Bloody Mary ingredients while also promoting Mr & Mrs T mix.

Client: Jim Beam Brands, Deerfield, Ill.
Introduction: March 2002
Distribution: On-premise accounts nationwide
Size of Run: 900
Construction/Materials: Multicolored neon, electronic power supply, metal frame
P-O-P company: Everbrite, Greenfield, Wis.
Comments: Multicolored neon was chosen to highlight the wide variety of fruit flavors available in the DeKuyper Pucker line.

Whisky-drinkin' women ...

Client: Upshot/Seagram's, Chicago
Size of Run: 3,900
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Liquor, Distilled: Illuminated or Motion
Comments: The bottles and boxes of Crown Royal on this battery-powered motion display gently rise and fall as the carousel turns. It can be set up either as a pole display or dangler.