Alcohol

Client: Diageo, Stamford, Conn.
Introduction: October 2003
Producer: Colangelo Synergy Marketing, Darien, Conn.
Comments: Diageo rolled out a $157 million marketing campaign including P-O-P, TV, public relations and additional marketing to support a new bottle and brand look for Smirnoff Ice. The company spent more than $1 million on P-O-P, including on-premise displays such as glorifiers, electrostatic pieces, table tents, napkin holders, shakers, coasters and condiment trays.

Client: The Integer Group, Golden, Colo.
Introduction: April 2003
Number of displays: 257
Producer: Mechtronics, White Plains, N.Y.
Comments: This sign reacts along with fans after a game-winning field goal. It uses sound sensors to activate LED lights as the noise increases. The louder the noise, the faster the lights flash.

Display is newest element in campaign to gain recognition for distillery's diverse, lesser-known regional spirits lines

Client: Barton Beers Ltd., Chicago, IL
Introduction: July 21, 2003
Size of Run: 2,850
Distribution: Liquor Stores and Supermarkets
Dimensions (H x W x D): 6' x 4' x 3'
Weight: 10 lb.
Producer: Great Northern Corp. Display Group, Racine, Wis.

Client: Okanagan Spring Brewery, Delta, British Columbia
Introduction: February 2003
Number of displays: 50
Producer: AVVA Light Corp., Calgary, Alberta
Comments: Promoting Sleeman Ale in bars and restaurants across Canada, this acrylic sign is edge-lit with LED lights.

Product: Captain Morgan
Number of displays: 1,840 as pole toppers, 617 as hanging displays
P-O-P companies: Rapid Displays, Chicago and Union City, Calif. (design and manufacture); Upshot Co., Chicago (graphics)
Distribution: Off-premise, liquor and grocery
Introduction: November 2003
Duration: Temporary
Construction: Vacuum-formed styrene; .55 litho mounted chipboard printed 4cp; battery-powered motor; PETG bottles; fiber poles, hanging chains
Display set-up: Retailer staff