Liquor

Company: Mountaintop Corp., Norwalk, Conn.
Product: Attakiska Alaskan Vodka
Number of displays: 200
Average unit cost: $133
P-O-P company: The Howard Marlboro Group, New York
Distribution: Liquor, grocery stores
Introduction: June 1991
Duration: Permanent
Construction: Acrylic and corrugate
Attakiska Alaskan Vodka moves off the shelves with its own display.

Advertiser: The House of Seagram, New York
Producer: IDL Inc., Pittsburgh, Pa.
Objective: To stimulate impulse sales while trading consumers up toa bottle of Canadian Premium product. The display enables key accounts to merchandise as many as nine cases of Seagram's V.O. in less than four square feet of floor space.

Advertiser: Hiram Walker Liqueurs, Windsor, Canada
Producer: Keller-Crescent Co., Evansville, Ind.
Objective: This is the fourth in a series of "Count Drinkula" promotions targeted at Halloween party occasions. The unique fluttering bat motion adds lifelike action that attracts attention.

Advertiser: The House of Seagram, New York
Producer: Data Display Systems, Philadelphia, Pa.
Objective: To create back-bar visibility and engage consumer interaction. The bottle glorifier "howls"for several seconds every time the Coyote bottle is lifted to pour a drink.