Liquor

Client: Hiram Walker & Sons Inc./Allied Domecq
Producer: Ross Roy Communications
Category: Wood Floorstand
Production Run: 220
Unit Cost Range: More than $250
COMMENTS: This display assembles a line of premium spirits for distribution in the key markets in the United States. A furniture manufacturer was commissioned to customize a cabinet with unique colors, lighting, mirrors and locking glass doors. Complementary product information cards, shelf talkers and static clings also were developed.

Gift bags are available from the company when a consumer buys a bottle of Godiva chocolate liqueur.
   The Deluxe Holiday Floor Display (right) showcases bottles of Godiva Liqueur Co.'s chocolate liqueur and illustrates its mixability on a gold-foil wreath.

Client: Heublein Merchandising Services
P-O-P company: The Dyment Co., Erlanger, Ky.

Client: Brown-Forman Beverages Worldwide
P-O-P company: Pakway Container Corp., Indianapolis

Client: Hiram Walker & Sons
P-O-P company: Data Display Systems, Philadelphia

Client: Jim Beam Brands
P-O-P company: Acrylic Designs Inc., Springfield, Vt.