Liquor

Client: United Distillers U.S.A.
P-O-P company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Louis London Advertising & Sales Promotion
P-O-P company: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.

Client: LSM New England
P-O-P company: Acrylic Designs, Springfield, Vt.

Product: The Heritage Collection of malt whiskies
Number of displays: 7,050 back-bar shelf units; 7,650 liquor store shelf units
P-O-P company: Visual Marketing Inc., Chicago
Distribution: Liquor stores, upscale restaurants and clubs
Introduction: September 1995
Duration: Permanent
Construction: Solid oak, laser engraving, silkscreened brass nameplates, vacuum-formed base

Client: Hiram Walker & Sons Inc./Allied Domecq
Producer: Ross Roy Communications
Category: Paperboard Pre-Pack Counter, Shelf or Table Unit
Intended Length of Use: 4 months
Production Run: 152,000
Unit Cost Range: Less than $25
COMMENTS: A hexagonal container (holding a complimentary snifter) with a rosette top was created for the snifter on-pack promotion.

Client: Burke Inc.
Producer: Everbrite Inc.
Category: Multiple Materials Sign
Intended Length of Use: 3-5 years
Production Run: 200
Unit Cost Range: $100 - $250
COMMENTS: To encourage trial of the product, a process-screened bottle that duplicates the image of a lifelike bottle was created. The bottle was then enhanced with a neon border outline, produced to resemble the color of the product. A backlit panel at the bottom of the sign carries the product's tag-line.

Client: Carillon Importers Ltd.
Producer: Design Display Group Inc.
Category: Thermoformed Plastic Floorstand
Intended Length of Use: 2-3 months
Production Run: 3,000
Unit Cost Range: $25 - $99

Client: Siebel/Mohr Inc.
Producer: Design Display Group Inc.
Category: Fabricated Plastic Wall Unit
Intended Length of Use: 1 -2 years
Production Run: 350

Client: County Line Liquors
Products Promoted: Premium label liquors
P-O-P Company: Fineline Signs-Graphics-Printing, Denver
Distribution: Test market at local liquor store with 15 participating liquor companies
Material: 3M Scotchprint process
Introduction: January 1995