Smirnoff Homesite Program
Product: Smirnoff vodka
Materials/Processes involved: Printed satin banner, foam molded EPS, gold foil tagstock, gold foil wrapped poles, wire feet, velcro dots and dowel rods.
Marketing objectives: Develop a P-O-P program with a lightweight, semipermanent display that offers flexibility. It must be impactful and reinforce the premium image of Smirnoff.
Producer companies: United States Display, Hawk Point, Mo.; Nichols Inc., Salt Lake City