Liquor

Product: Cutty Sark Scots Whisky
Number of displays: 1,500
P-O-P company: Visual Marketing Inc., Chicago
Distribution: On-premise accounts
Introduction: June 1997
Duration: Permanent
Construction: Wood and metal
This Cutty Sark bell serves as a 'tip' bell and reinforces the brand imagery.

Marketer: Todhunter Imports Ltd., West Palm Beach, Fla.
Objective: Todhunter wanted a package that would not only seize customer attention, but help justify the price of this ultra-premium tequila -- $500 per one-liter bottle.
Number produced: 500 for the U.S., 500 for other markets
Construction: Handmade of glass
Introduced: October 1997
Producer: Stolzoe, Austria

Client: United Distillers North America
Producer: Design Display Group Inc., Carlstadt, N.J.
Category: Plastics - Beer/Wine/Spirits
Intended Length of Use: 2 years
Production Run: 1,050
Unit Cost Range: $25-$99

Client: Seagram Americas, New York
Product: Crown Royal
Size of run: 400
Distribution: Liquor stores
Introduction: May 1997
Duration: Permanent
Construction/Materials: 3/4-inch oak, plastic, brass plate
Dimensions (H x W x D): 62" x 16" x 14"
Weight: 32 pounds
Producer: Visual Marketing Inc., Chicago

Wencel Hess Design and Promotions
Jacob's Well Back Bar
Jim Beam Brands Co.

Client: Brown-Forman
Product promoted: Ice Breakers frozen alcoholic drinks
Producer: Inland Paperboard and Packaging Inc.
Location: Indianapolis
Distribution: Liquor stores and supermarkets
Material/Process: Preprinted corrugated with preprinted header
Introduction: May 1996

AI Gar/The Display Connection Inc.
Tanqueray Sterling Vodka "Spikes" Rack
Schieffelin & Somerset Co.