Liquor

Retail Category: Eating and Drinking Establishments
Display Type: Motion, Light or Sound Display
Client: Seagram Americas
Producer: Focus Packaging & Display Group, San Diego
Size of Run: 750
Comments: Colorful fiberoptic lighting gave this sign an added sense of motion. Combined with the brand's graphic identity, the piece made a compelling visual presentation in what is normally a dark on-premise environment.

Retail Category: Liquor Stores
Display Type: Motion, Light or Sound Displays
Client: Seagram Americas
Producer: Upshot, Chicago
Size of Run: 272
Comments: A 16-phase animated lenticular design highlights this display which simulates the movement of the Absolut label peeling from the bottle and landing on an adjacent rock. The image suggests the spontaneity of skinny-dipping.

Retail Category: Liquor Stores
Display Type: Counter Displays - Permanent
Client: Bacardi-Martini USA Inc.
Producer: Creations at Dallas, Dallas
Size of Run: 2,030
Comments: Flex gold ABS plastic simulates a brushed gold look on this countertop display for 750 ml and liter bottles.