Absolut Sponaneity End Aisle Display
Retail Category: Liquor Stores
Display Type: Motion, Light or Sound Displays
Client: Seagram Americas
Producer: Upshot, Chicago
Size of Run: 272
Comments: A 16-phase animated lenticular design highlights this display which simulates the movement of the Absolut label peeling from the bottle and landing on an adjacent rock. The image suggests the spontaneity of skinny-dipping.
