Dewars 12 Floor Display
Client: Bacardi USA Inc., Miami
Production Date: August 1, 2004
Size of Run: 130
Producer: Bish Creative Display Inc., Lake Zurich, IL
Comments: Launched to promote Dewar's 12, this display's bottom portion includes 12 horizontal openings for product bottles. The lockable cabinet on top showcases that brand and its packaging, and it literally puts the Dewar's Signature product on a pedestal.