Liquor

Client: Brown-Forman Corp., Louisville, KY
Introduction: February 2005
Distribution: Off-premise accounts
Producers: Baird Displays Inc., Milwaukee (stand-up display); Cardinal Printing Co., New Albany, IN (case cards)
Comments: Brown-Forman teamed with Black & Decker for its traditional "Tool Times" promotion. This year, consumers have the opportunity to purchase the Early Times-branded workbench, which is part of the display shown here.

When it comes to snacks and fast food and cigarettes and booze, the nanny wannabes at retail are off base.

Client: Allied Domecq Spirits USA, Westport, CT
Production Date: June 11, 2004
Size of Run: 228
Producer: Bish Creative Display Inc., Lake Zurich, IL

Client: Diageo, Stamford, CT
Production Date: March 2004
Size of Run: 1,000
Producer: 3 Strikes Activation, Stamford, CT
Comments: These graphics were used in an on-premise P-O-P kit intended to increase recognition of Parrot Bay Flavors. Included in the mix were a bar towel, waitstaff apron, dry-erase metal sign, satin drawstring bag, woven photo table cover, photo banner and towels, countermats and floor mats.

Client: Charles Jacquin, Philadelphia
Producer: Multi Dimensional Resources, Carlstadt, N.J.
Size of Run: 1,050

Client: Diageo, Stamford, CT
Production Date: November 2004
Size of Run: 131
Producer: Heritage Sign & Display, Nesquehoning, PA
Comments: This chest is meant to travel to bar and night club loyalty-building events for Captain Morgan rum. At the event, the "Captain" fills the chest with booty. Customers then line up and stick a card into the chest's reader slot to find out if they've won some swag.

Client: Anheuser-Busch Companies, St. Louis
Production Date: April 1, 2004
Size of Run: 150
Producer: Everbrite LLC, Greenfield, WI
Comments: Illuminated with white LEDs, this compact display was designed specifically for placement in dance clubs and nightclubs in which beer P-O-P is typically not accepted. It promoted two new Bacardi Silver flavors (Raz and Limon), original Silver and 03 to consumers between the ages of 21 and 35. Actual products were used on the piece.

Client: Jim Beam Brands Worldwide Inc., Deerfield, IL
Production Date: August 1, 2004
Size of Run: 4,700
Producer: Bish Creative Display Inc., Lake Zurich, IL

Client: Bacardi USA Inc., Miami
Production Date: January 2004
Producer: Bish Creative Display Inc., Lake Zurich, IL