Liquor

When it comes to snacks and fast food and cigarettes and booze, the nanny wannabes at retail are off base.

Everyone knows the ads. Infusing every medium, including P-O-P, with one alluring message is the new goal.

Client: Bacardi USA Inc., Miami
Production Date: August 2004
Size of Run: 1,425
Producer: Heritage Sign & Display, Nesquehoning, PA

Client: Allied Domecq Spirits USA, Westport, CT
Production Date: July 1, 2004
Size of Run: 1,066
Producer: Bish Creative Display Inc., Lake Zurich, IL

Client: Bacardi USA Inc., Miami
Production Date: April 2004
Size of Run: 605
Producer: Bish Creative Display Inc., Lake Zurich, IL

Client: Allied Domecq Spirits USA, Westport, CT
Production Date: June 11, 2004
Size of Run: 228
Producer: Bish Creative Display Inc., Lake Zurich, IL

Client: Diageo, Stamford, CT
Production Date: March 2004
Size of Run: 1,000
Producer: 3 Strikes Activation, Stamford, CT
Comments: These graphics were used in an on-premise P-O-P kit intended to increase recognition of Parrot Bay Flavors. Included in the mix were a bar towel, waitstaff apron, dry-erase metal sign, satin drawstring bag, woven photo table cover, photo banner and towels, countermats and floor mats.

Client: Charles Jacquin, Philadelphia
Producer: Multi Dimensional Resources, Carlstadt, N.J.
Size of Run: 1,050

Client: Diageo, Stamford, CT
Production Date: November 2004
Size of Run: 131
Producer: Heritage Sign & Display, Nesquehoning, PA
Comments: This chest is meant to travel to bar and night club loyalty-building events for Captain Morgan rum. At the event, the "Captain" fills the chest with booty. Customers then line up and stick a card into the chest's reader slot to find out if they've won some swag.