Captain Morgan Haunted House Pole Topper
Client: IMS for Diageo, Stamford, Conn.
Producer: Rapid Displays, Chicago and Union City, Calif.
Comments: The doors on this house opened to reveal an Elvis lookalike partying inside. Note the door knockers, which are replicas of Captain Morgan himself. The pole topper was designed to ship 95% pre-assembled so retailers could set it up in fewer than five minutes. More than 1,070 units were produced.