Liquor

Client: Allied Domecq Spirits of North America, Westport, Conn.
Producers: Publicis, New York, and XL, Los Angeles
A standee and White Russin kit featuring Halle Berry as "Catwoman," help to promote the movie and Kahla. Allied Domecq Spirits of North America partnered with Warner Bros. for the campaign.

Product: Mount Gay Mango Rum and Vanilla Rum
P-O-P companies: ScentAir Technologies, Santa Barbara, Calif.
Distribution: Independent and chain off-premise accounts
Introduction: May 2004
Duration: Semipermanent
Construction: Vacuum-formed plastic, Plexiglas
Comments: These scent dispensers vent a mango or vanilla scent in select liquor stores and during three-hour sampling programs to introduce two new flavors of Remy Amerique's Mount Gay rum.

Client: Remi Amerique Inc., New York, NY
Size of Run: 1,100
Dimensions (H x W x D): 60" x 18" x 12"
Weight: 25 lb.
P-O-P companies: Design Display Group Inc., Carlstadt, N.J.
Distribution: Independent and chain off-premise accounts
Introduction: May 2004
Duration: Semipermanent
Construction: Metal
Comments: Metal display racks may use an optional graphics panel.

Product: Mount Gay Mango Rum and Vanilla Rum
P-O-P companies: Atwater American Graphics, New York
Distribution: Independent and chain off-premise accounts
Introduction: May 2004
Comments: This case card graphic can also be used in the metal floor rack.

Sexy, active imagery supports Miller Brewing's entry into the low-carb trend. These c-store displays occupy a small, 2-square-foot area.
Producers: Zipatoni Co., St. Louis, and Madden Communications Inc., Wood Dale, Ill.

Client: Halo Branded Solutions, Northbrook, IL
Introduction: October 15, 2003
Size of Run: 1,100
Distribution: On- and Off-premise accounts
Dimensions (H x W x D): 2' x 3' x 6"
Weight: 8 lb.
Producer: Everbrite LLC, Greenfield, WI

Client: Allied Domecq, Westport, CT
Introduction: March 16, 2004
Size of Run: 250
Distribution: Liquor Stores
Dimensions (H x W x D): 8' x 3'2" x 3'8"
Weight: 125 lb.
Producer: Heritage Sign & Display, Nesquehoning, PA

Client: IMS for Diageo, Morton Grove, IL
Introduction: September 1, 2003
Size of Run: 950
Distribution: Supermarkets
Dimensions (H x W x D): 5' x 4'.5"" to 6'.7" x 2'5"
Weight: 8 lb.
Producer: Baird Display, Milwaukee, WI