Liquor

Product: Mount Gay Mango Rum and Vanilla Rum
P-O-P companies: ScentAir Technologies, Santa Barbara, Calif.
Distribution: Independent and chain off-premise accounts
Introduction: May 2004
Duration: Semipermanent
Construction: Vacuum-formed plastic, Plexiglas
Comments: These scent dispensers vent a mango or vanilla scent in select liquor stores and during three-hour sampling programs to introduce two new flavors of Remy Amerique's Mount Gay rum.

Client: Remi Amerique Inc., New York, NY
Size of Run: 1,100
Dimensions (H x W x D): 60" x 18" x 12"
Weight: 25 lb.
P-O-P companies: Design Display Group Inc., Carlstadt, N.J.
Distribution: Independent and chain off-premise accounts
Introduction: May 2004
Duration: Semipermanent
Construction: Metal
Comments: Metal display racks may use an optional graphics panel.

Product: Mount Gay Mango Rum and Vanilla Rum
P-O-P companies: Atwater American Graphics, New York
Distribution: Independent and chain off-premise accounts
Introduction: May 2004
Comments: This case card graphic can also be used in the metal floor rack.

Sexy, active imagery supports Miller Brewing's entry into the low-carb trend. These c-store displays occupy a small, 2-square-foot area.
Producers: Zipatoni Co., St. Louis, and Madden Communications Inc., Wood Dale, Ill.

Client: Allied Domecq, Westport, CT
Introduction: March 16, 2004
Size of Run: 250
Distribution: Liquor Stores
Dimensions (H x W x D): 8' x 3'2" x 3'8"
Weight: 125 lb.
Producer: Heritage Sign & Display, Nesquehoning, PA

Client: IMS for Diageo, Morton Grove, IL
Introduction: September 1, 2003
Size of Run: 950
Distribution: Supermarkets
Dimensions (H x W x D): 5' x 4'.5"" to 6'.7" x 2'5"
Weight: 8 lb.
Producer: Baird Display, Milwaukee, WI

Client: Millennium Import, Minneapolis, MN
Introduction: January 1, 2004
Size of Run: 5,125
Distribution: On- and off-premise accounts
Dimensions (H x W x D): 0'29"" x 0'16.5" x 0'.125"
Weight: 1.4 lb.
Producer: Stout Marketing, St Louis, MO

Client: The Absolut Spirits Co., New York, NY
Introduction: February 1, 2004
Size of Run: 4,930
Distribution: Liquor Stores
Dimensions (H x W x D): 2.3" x 10.5" x 2.75"
Weight: 2 lb.
Producer: G2 Worldwide, New York, NY