Liquor

Company: Allied Domecq Spirits and WineNA, Westport, Conn.
Product: Maker's Mark Whiskey
Number of displays: 500
P-O-P companies: Doe Anderson,Louisville, Ky. (design);Solutions By Design ACC,Archbold, Ohio (manufacture)
Distribution: National off-premise sites
Introduction: August 2004
Construction: Corrugate; full-labeledgraphics; battery-operated motor
Comments: This Maker's Mark election display featured motorized "Liberal" and "Conservative" campaign signs.

Number of Displays: 760
Distribution: Southwestern U.S. and Florida
Producer: Heritage Sign and Display Inc., Nesquehoning, PA
Comments: This mirror was designed to emphasize the color and quality of Bacardi's Gold Rum

Retailer: Longs Drugs
Location: Los Angeles

Retailer: Vons
Location: Los Angeles

Client: Diageo, Stamford, CT
Size of Run: 205
Production Date: May 17, 2004
Duration: Permanent
Producer: Multi Dimensional Resources, Carlstadt, NJ

Client: Brown-Forman Corp., Louisville, KY
Introduction: February 2005
Distribution: Off-premise accounts
Producers: Baird Displays Inc., Milwaukee (stand-up display); Cardinal Printing Co., New Albany, IN (case cards)
Comments: Brown-Forman teamed with Black & Decker for its traditional "Tool Times" promotion. This year, consumers have the opportunity to purchase the Early Times-branded workbench, which is part of the display shown here.

When it comes to snacks and fast food and cigarettes and booze, the nanny wannabes at retail are off base.