In-Line/Gondola Systems

Client: R.J. Reynolds Tobacco Co.
Producer: The Howard Marlboro Group

Client: R.J. Reynolds Tobacco Co.
Producer: H. King & Associates Ltd.

Product: Royal Appliance Dirt Devil vacuum cleaners
Number of displays: 1,000
P-O-P company: AG Industries Inc., Cleveland
Distribution: Mass merchants, discount stores and hardware stores
Introduction: June 1993
Duration: Permanent
Construction: Polyethylene and metal
Royal is marketing headers and merchandisers in 4- or 8-foot lengths, depending on the space the retailer allows for Dirt Devil products.

Product: Leviton Manufacturing Co. wiring devices
P-O-P company: Thomson-Leeds Co., New York
Distribution: Mass merchants, home centers and hardware stores
Introduction: November 1992
Duration: Permanent
Construction: PVC
The BulkStar merchandiser works with existing fixtures and provides consumers with quick product identification and descriptions.

Client: Maybelline
P-O-P company: Darling Store Fixtures, Paragould, Ark.
Distribution: Supermarkets, drug, discount and specialty stores
Construction: Metal and wood
Introduction: January/February 1992
Comments: The system provides ample merchandising space in a format which is pleasing to the eye and helpful to the customer. Available sizes include: 3 feet or 4 feet wide and 60 inches or 72 inches tall. The unit offers easy assembly, and options include a variety of shelves, wedges, divider poles and end panels.

Product: Cabinet hardware
P-O-P company: Hazen Displays, Rockford, Ill.
Distribution: Hardware and home center stores
Introduction: August 1992
Duration: Permanent
Construction: Fiberboard, extruded-vinyl sample channels
The spinner header has stops built in so one line of samples is always facing the customer.

Client: Congoleum Corp.
Producer: AG Industries Inc.