In-Line/Gondola Systems

Client: Maybelline Inc.
Producer: Advertising Display Co.
Category: Injection-molded Plastic: Wall unit
Comments: This modular wall system accommodates a variety of packaging sizes as well as differing drug-store and mass-merchant planograms. Each interlocking module is customized with one of seven product trays or hooks. Trays for uncarded products contain spring-load pushers. Modules feature pull-out trays for price labels.

Products: Cuprinol Group, a division of Sherwin-Williams Co., wood stains, preservatives and sealers
P-O-P company: Niven Marketing Group, Elk Grove Village, Ill.
Distribution: Hardware stores and home centers
Introduction: February 1994
Duration: Permanent
Construction: Vinyl-reinforced polyethylene (cabinet); stained wood (roofing); injection-molded plastic (logo header); heavy-duty acrylic (brochure holders)

Product: Greeting cards and Social Expression products
Number of displays: 2,500
P-O-P company: IDL Inc., Pittsburgh
Distribution: Mass merchants, card and gift shops, supermarkets, drug stores
Introduction: November 1993
Duration: Permanent
Construction: High-density particleboard
American Greetings has created a new display to introduce imprinted gift boxes in a variety of sizes and designs.

Client: Sedasco
P-O-P company: Beroud Magnin
Category: Home Decoration & Tableware/Permanent

Client: R.J. Reynolds Tobacco Co.
Producer: The Howard Marlboro Group