In-Line/Gondola Systems

Client: Cosmair Inc.
Producer: P.O.P. Displays Inc.
Category: Injection-molded Plastics: Floorstand

Advertiser: Hallmark Cards Inc., Kansas City, Mo.
Producer: DCI Marketing, Milwaukee, Wis.
Objective: To create awareness of a new product category -- computer-generated greeting cards -- and communicate that concept at retail. Also, to ensure that the purchasing process is fun, fast and easy.

Advertiser: L'Oreal, New York
Producer: P.O.P. Inc., Long Island City, N.Y.
Objective: To design a series of injection-molded, interlocking modules and slatwall sections that can merchandise the entire L'Oreal product line and adjust to any wall size. Once assembled, the system allows L'Oreal to update and revise the product line without upsetting the retail milieu.

Advertiser: Impel Marketing Inc., Research Triangle Park, N.C.
Producer: AG Industries, Cleveland, Ohio
Objective: To develop a modular merchandising system for multiple classes of trade that provides maximum flexibility for displaying multiple sports and entertainment collector products in a format that capitalizes on the appeal of sports. Also, toestablish a merchandising profit center for retailers that are not currently carrying Impel products or are carrying only a limited selection.